According to a BCCI source, the deal is for five years

PTI21-Feb-2023

The WPL auction took place earlier this month•BCCI

Tata Group on Tuesday bagged the title rights for the inaugural Women’s Premier League beginning in Mumbai on March 4.”I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we’re confident that we can take women’s cricket to the next level,” BCCI secretary Jay Shah tweeted.Related

WPL – How the five teams stack up after the auction

Mithali: 'Happy women's cricket is now sustainable for young girls in India'

Mumbai Indians, Gujarat Giants to kick off WPL 2023

Hello WPL ladies, welcome aboard the money train

WPL: Sania Mirza joins RCB as team mentor

The financials of the deal was not revealed. But a BCCI source told PTI that Tata has secured the rights for five years. The Indian multinational conglomerate had last year replaced Vivo as the title sponsor for the Indian Premier League.The first edition of the WPL will be played in Mumbai across two venues — Brabourne Stadium and DY Patil Stadium.The sale of the tournament’s media rights had fetched the BCCI INR 951 crore and the five teams were sold for 4700 crore. At 3.4 crore, Indian opener Smriti Mandhana was the most expensive buy at the auction held earlier this month